This is Pandog Media

We are an online media group amplifying voices in Black digital communities. Keep scrolling and discover more about us.

Our history

Started in 2017, Pandog Media combines the efforts of 5 online publications:

Founder Luke Davis launched Sampleface in 2012 before branching out with a sibling site, Cultrface in 2015. From there, the number of sites grew further and by 2018, there were 5 publications but nothing tying them together.

In 2017, Luke decided to create Pandog Media as an umbrella group to house all 5 sites and work towards showcasing more Black content and work with other content creators to do the same.

Our coverage

We receive over 7,500 page views per month, have over 3,000 social media followers across all platforms, and cover a wide range of topics including music, culture, STEM (science, technology, engineering, and mathematics), sports, and gaming.

There’s practically nothing we won’t cover as long as it’s cool and doesn’t harmfully impact anyone.

Our goals

We plan to build and grow Black digital communities. There are Black stories from around the world that need to be heard and it’s our mission to make that happen.

With recent protests regarding the systemic oppression of Black people, this has become more apparent. It’s not just about “amplifying Black voices”—the voices have been loud and frequent for decades. We want to create platforms free from misinterpretation and appropriation. You should hear Black people talking and not through non-Black mouthpieces.

That also means platforming Black content creators who make content that isn’t solely about Black trauma or Black culture. Blackness is multifaceted and that part is often misunderstood.

At Pandog Media, want to change that view.

The Pandog Media Family

Our mission

Our platforms cater to undervalued experiences in Black communities around the world. Amongst the white noise are meaningful voices ready to be heard.

Pandog Media holds the megaphone and provides the plinth.